The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria

Naima Yahiaoui; Fatiha Benoumessad

doi:doi:10.11648/j.sjbm.20150305.11

| Peer-Reviewed

The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria

Naima Yahiaoui, Fatiha Benoumessad

Published in Science Journal of Business and Management (Volume 3, Issue 5)

Received: 10 July 2015 Accepted: 24 July 2015 Published: 1 August 2015

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.

Published in	Science Journal of Business and Management (Volume 3, Issue 5)
DOI	10.11648/j.sjbm.20150305.11
Page(s)	134-144
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Information Systems, Requirements and Stages of Marketing Crises, Marketing Crises Management

References

[1]	Philip, Kotler, Marketing Management Analysis Planning Implementation and Control. (New Delhi: Prentice-Hall, Inc. 1997). P. 78.
[2]	Abu Said Edioh Ji, The Modern Concept of the Marketing Management, (Amman: 1st E., Dar Al-Hamed for Publication and Distribution, 2000). P. 144.
[3]	Taysir El-Ajarma, Mohamed Abdettai, The Marketing Information System, (Amman: 1st E., Dar Al-Hamed for Publication and distribution, 2002). P.15.
[4]	Abdelaziz Abu Nabaa, Bachir El-Allaq, Design of the Marketing Information System, Zeytouna University Conference, Amman (2003). P. 194.
[5]	Rodayna Abbas, Mahmoud Assamidai, Marketing Technology, (Amman: Dar El-Manahij for Publication and Distribution, 2004). P. 254.
[6]	Talaat Asaad Abdelhamid, Bank Management, (Cairo: 1988). P. 123.
[7]	Kenneth C, Laudon, and Jane P.Laudon. "Management Information System", (New Jersey. Prentice-Hill, 2002). P. 92.
[8]	Khaled Mokabla, and Alaa Assarabi, Modern Tourism Marketing, (Amman: Dar Wael for publication, 2001). P. 19
[9]	Thamer Yasser El-Bakri, the Marketing Management, (Mosul: Eddar El-Jamiaya for Printing and Publication, 2002). P. 69.
[10]	William Pride, Ferrell. Marketing Concepts and Strategies, (Boston, New York, Houghton Mifflin Company. Boston 2003). P. 156.
[11]	Taysir El-Ajarma, Mohamed Abdettai, Op. Cit. P. 43
[12]	Philip Kotler. Marketing Management, (New Jersey: Prentice-Hall International, Inc. 2000). P. 100
[13]	Philip Kotler, Cary Armstrong. Principles of Marketing, (New Jersey: 4th Ed. Prentice-Hall. 1994). P. 23.
[14]	Ismail Mohamed Sayed, The Bases of Marketing Researches, (Mosul: Eddar El-Jamiaya for Publication and Distribution, 2000). P. 38.
[15]	Nidham Swidan, and Shafiq Haddad, Marketing Contemporary Concepts, (Amman: Dar Al-Hamed for Publication and Distribution, 2003). P. 105.
[16]	Youcef Ahmed, Abu Fara, E-Marketing, (Amman: 1st Ed. Dar Wael for Publication and Distribution, 2004). P. 68.
[17]	Stanton, W. Fundamentals of Marketing, (Tokyo: McGraw-Hill, International Student Edition. 1984). P.14-16.
[18]	Dobler, Donald W. and et al. Purchasing and Materials Management, (Singapore: McGraw- Hill 1990). P. 45.
[19]	Philip Kotler. Marketing Management, (New Jersey: Prentice-Hall International, Inc. 2000). P.103.
[20]	William Pride, Ferrell. Marketing Concepts and Strategies, (Boston, New York, 4th Ed., Houghton Mifflin Company. 2003). P. 5.
[21]	Jay C. Marketing Information System Intelligence's Outside, (Buzzle.Com. Intelligence Life on the Web 2004). P. 01.
[22]	Thamer Yasser, El-Bakri, Op. Cit., p. 76
[23]	Mohsen Ahmed El-Khudhri, Crisis Management, (Cairo: Madbouly Library, 1997). P. 54.
[24]	Peter Oneill. Developing an Effective Crisis Media Plan, (Australia Canberra: 21st Century Emergency Management. 2003). P. 3.
[25]	Day, George, S. Marketing's Contribution to the Strategy Dialogue (Journal of Academy of Marketing Science, 20 (Fall) 1992). P. 325.
[26]	Brown, Stephen Further Thoughts on Marketing's Mid-Life Crisis (New York: Routledge: Marketing Intelligence and Planning. 1995). P. 4.
[27]	Moharbir, Sawhney. The Resource for Marketing Executives. (India: www.como magazine.com 2002) P. 01.
[28]	Omar Merlo, Gregory Whitwell and Bryan, “Understanding the Crisis of Marketing”, the University of Melbourne. www.anzemac.com.Australia. 18.01.2015 at 16:15.
[29]	Omar Merlo, Gregory Whitwell and Bryan, Toward a Conceptual Understanding of the Alleged Decline of Marketing's Influence Within Organizations, University of Melbourne. www.anzemac.com.Australia. 23.01.2015 at 10:12
[30]	Dobler, Donald W. and et al. "Purchasing and Materials Management", (Singapore: 5th Ed. McGraw-Hill. 1990). P. 190.
[31]	Herrero. G and Alfanso, "How to Manage a Crisis Before or Whenever It Hits" (Spring: Public Relations Quarterly, Issue.1 Vol.4, 1995). P.6.
[32]	Mohsen Ahmed El-Khudhri, Crisis Management, (Cairo: Madbouly Library, 1997). P. 11
[33]	Mohamed Fathi, Get out of Predicaments, Art of Crisis Management, (Cairo: Islamic House for Publication and Distribution, 2001). P. 41.
[34]	Mohamed Abdelfattah, Essayrafi, Modern Management Concepts, (Amman: Dar El-Alamya and Dar Thakafa for publication and Distribution, 2003). P. 311.
[35]	El-Khudhiri, Op. Cit, p. 11.
[36]	Jonathan L. "The Ten Steps of Crisis Communications" www.krisen navigator.com. 24, 11, 2014 at 17: 30
[37]	www.dti.gov.uk 15/02/2015
[38]	Mahfoud Ahmed Jawdet, Public Relations Concepts and Practices, (Amman: Dar Zahran for publication and Distribution, 1999). P. 269.
[39]	Ellouzi Moussa, Organizational Development, (Amman: Dar Wael for Publication and Distribution, 2003). P. 201.
[40]	Ellouzi Moussa, Op. Cit, P. 202.
[41]	Rajdeep Crewal, Jean L. Johnson and Suprateek Sarker, Crisis in Business Markets: Implications for Inter Firm Linkages "www.ebusiness.xerox.com. 23.12.2014 at 18:20
[42]	www.faw.org 18/01/2015
[43]	Moharbir, Sawhney. The Resource for Marketing Executives. (India: www.como magazine.com 2001.
[44]	Omar Merlo, Gregory Whitwell and Bryan Understanding the Crisis of Marketing ", The University of Melbourne.www.anzemac.com. Australia. 2015. 18.01 at 15: 16
[45]	Omar Merlo, Gregory Whitwell and Bryan, Toward a Conceptual Understanding of the Alleged Decline of Marketing's Influence Within Organizations, University of Melbourne. www.anzemac.com.Australia. 23.01.2015 at 10:12
[46]	www.dti.gov.uk 15/02/2015
[47]	Rajdeep Crewal, Jean L. Johnson and Suprateek Sarker, Crisis in Business Markets: Implications for Inter Firm Linkages "www.ebusiness.xerox.com. 23.12.2014 at 18:20
[48]	www.faw.org 18/01/2015
[49]	Jonathan L. "The Ten Steps of Crisis Communications" www.krisen navigator.com. 24, 11, 2014 at 17: 30
[50]	Fearn, Banks. Crisis Communications. A Case a book approach. Mahwan. www.Crisis Center.com (2014).P.63
[51]	Abbas Rodayna, Assamidai Mahmoud, Marketing Technology, (Amman: Dar El-Manahij for Publication and Distribution, 2004).
[52]	Abdelhamid Talat Asaad, Bank Management, (Cairo: 1988).
[53]	Edioh Ji Abu Said, the Modern Concept of the Marketing Management, (Amman: Dar Al-Hamed for Publication and Distribution, 2000).
[54]	Abu Fara Youcef Ahmed, E-Marketing, (Amman: Dar Wael for Publication and Distribution, 20)
[55]	El-Ajarma Taysir, Mohamed Abdel Atai, the Marketing Information System, (Amman: Dar Al-Hamed for Publication and distribution, 2002).
[56]	Abu Nabaa Abdelaziz, El-Allaq Bachir, Design of the Marketing Information System, (Amman: Zeytouna University Conference, 2003).
[57]	Day, George, S. Marketing's Contribution to the Strategy Dialogue (Journal of Academy of Marketing Science, 20 (Fall) 1992).
[58]	Dobler, Donald W. and et al. Purchasing and Materials Management, (Singapore: McGraw- Hill 1990)
[59]	El-Bakri Thamer Yasser, The Marketing Management, (Mosul: Eddar El-Jamiâya for Printing and Publication, 2002).
[60]	El-Khudhri Mohsen Ahmed, Crisis Management, (Cairo: Madbouly Library, 1997).
[61]	Ellouzi Moussa, Organizational Development, (Amman: Dar Wael for Publication and Distribution, 2003)
[62]	Essayrafi Mohamed Abdelfattah,, Modern Management Concepts, (Amman: Dar El-Alamya and Dar Thakafa for publication and Distribution, 2003).
[63]	Fathi Mohamed, Get out of Predicaments art of Crisis Management, (Cairo: Islamic House for Publication and Distribution, 2001).
[64]	Herrero. G and Alfanso, "How to Manage a Crisis Before or Whenever It Hits" (Spring: Public Relations Quarterly, Issue.1 Vol.4, 1995).
[65]	Ismail Mohamed Sayed, The Bases of Marketing Researches, (Mosul: Eddar El-Jamiâya for Publication and Distribution, 2000).
[66]	Jay C. Marketing Information System Intelligence's Outside, (Buzzle.Com. Intelligence Life on the Web 2004).
[67]	Jawdet Mahfoud Ahmed, Public Relations Concepts and Practices, (Amman: Dar Zahran for publication and Distribution, 1999).
[68]	Kenneth C, Laudon, and Jane P.Laudon. "Management Information System", (New Jersey. Prentice-Hill, 2002).
[69]	Kotler Philip, Marketing Management Analysis Planning Implementation and Control. (New Delhi: Prentice-Hall, Inc. 1997).
[70]	Kotler Philip, Marketing Management, (New Jersey: Prentice-Hall International, Inc. 2000).
[71]	Kotler Philip, Cary Armstrong. Principles of Marketing, (New Jersey: Prentice-Hall. 1994)
[72]	Mokabla Khaled, and Asrabi Alaa, Modern Tourism Marketing, (Amman: Dar Wael for publication, 2001).
[73]	Oneill Peter. Developing an Effective Crisis Media Plan, (Australia Canberra: 21st Century Emergency Management. 2003).
[74]	Pride William, Ferrell.. "Marketing Concepts and Strategies", (New York: Houghton Mifflin Company. Boston,. 2003)
[75]	Stanton, W. Fundamentals of Marketing, (Tokyo: McGraw-Hill, International Student Edition. 1984)
[76]	Swidan Nidham, and Haddad Shafiq, marketing contemporary concepts, (Amman: Dar Al-Hamed for Publication and Distribution, 2003).

Cite This Article

Plain Text BibTeX RIS

APA Style

Naima Yahiaoui, Fatiha Benoumessad. (2015). The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Science Journal of Business and Management, 3(5), 134-144. https://doi.org/10.11648/j.sjbm.20150305.11

Copy | Download

ACS Style

Naima Yahiaoui; Fatiha Benoumessad. The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Sci. J. Bus. Manag. 2015, 3(5), 134-144. doi: 10.11648/j.sjbm.20150305.11

Copy | Download

AMA Style

Naima Yahiaoui, Fatiha Benoumessad. The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Sci J Bus Manag. 2015;3(5):134-144. doi: 10.11648/j.sjbm.20150305.11

Copy | Download

@article{10.11648/j.sjbm.20150305.11,
  author = {Naima Yahiaoui and Fatiha Benoumessad},
  title = {The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {5},
  pages = {134-144},
  doi = {10.11648/j.sjbm.20150305.11},
  url = {https://doi.org/10.11648/j.sjbm.20150305.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150305.11},
  abstract = {he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.},
 year = {2015}
}

Copy | Download

TY  - JOUR
T1  - The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria
AU  - Naima Yahiaoui
AU  - Fatiha Benoumessad
Y1  - 2015/08/01
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150305.11
DO  - 10.11648/j.sjbm.20150305.11
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 134
EP  - 144
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150305.11
AB  - he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.
VL  - 3
IS  - 5
ER  -

Copy | Download

Author Information

Naima Yahiaoui

Faculty of Economic, Commercial and Management Sciences, Batna University, Batna, Algeria
Fatiha Benoumessad

Faculty of Economic, Commercial and Management Sciences, Batna University, Batna, Algeria

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Naima Yahiaoui, Fatiha Benoumessad. (2015). The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Science Journal of Business and Management, 3(5), 134-144. https://doi.org/10.11648/j.sjbm.20150305.11

Copy | Download

ACS Style

Naima Yahiaoui; Fatiha Benoumessad. The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Sci. J. Bus. Manag. 2015, 3(5), 134-144. doi: 10.11648/j.sjbm.20150305.11

Copy | Download

AMA Style

Naima Yahiaoui, Fatiha Benoumessad. The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Sci J Bus Manag. 2015;3(5):134-144. doi: 10.11648/j.sjbm.20150305.11

Copy | Download

@article{10.11648/j.sjbm.20150305.11,
  author = {Naima Yahiaoui and Fatiha Benoumessad},
  title = {The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {5},
  pages = {134-144},
  doi = {10.11648/j.sjbm.20150305.11},
  url = {https://doi.org/10.11648/j.sjbm.20150305.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150305.11},
  abstract = {he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.},
 year = {2015}
}

Copy | Download

TY  - JOUR
T1  - The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria
AU  - Naima Yahiaoui
AU  - Fatiha Benoumessad
Y1  - 2015/08/01
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150305.11
DO  - 10.11648/j.sjbm.20150305.11
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 134
EP  - 144
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150305.11
AB  - he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.
VL  - 3
IS  - 5
ER  -

Copy | Download