Eastern Bank Limited (EBL) is a second generation commercial bank with urban banking focus. It is offering various deposit account products under consumer banking. There are ample opportunities to explore and expand the existing customer base. The end result would be an increase in revenues of the bank. This is an exploratory research where a comparative analysis of the deposit products in banking industry has been executed and opportunities for Eastern Bank Ltd. have been identified. Several analytical tools (Comparative Study, Strategic Group Mapping analysis, SWOT etc.) has been used to analyze the findings. The researcher collected data from secondary sources. For the purpose of comparison, two types of deposit products are taken into consideration, namely: Savings Account / Special Savings Accounts and Term Deposit Accounts. After analyzing the existing product offering, market exploration and growth, EBL should offer some of the term deposit products as well as savings products with its existing products. The costs associated with the products must be considered and EBL should offer the products with significant intervals which would give the operators and sales team ample scope and time to get used to the products. Amongst the options stated above, the products that can be offered are: EBL Prepaid Savings Account; EBL Senior Citizen Account; EBL Privileged Account; EBL Millionaire Scheme; EBL Children’s Education Savings Plan; EBL Holiday Plan/Wedding Plan; EBL Senior Citizen Deposit Scheme/Retirement Deposit Scheme; EBL Interest First Scheme; EBL Home Deposit Plan.
| Published in | Journal of Investment and Management (Volume 3, Issue 1) |
| DOI | 10.11648/j.jim.20140301.12 |
| Page(s) | 7-20 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2014. Published by Science Publishing Group |
Deposit, Interest, Savings, Service, Current, Scheme, Customer, Banking, Tenure, Fixed Deposit, Plan
| [1] | Malhotra, Naresh K., "Marketing Research – An Apllied Orientation", 5th edition, Prentice-Hall of India |
| [2] | Kothari, C. R., "Research Methodolgy", 2nd edition, New Age International Publishers Ltd. |
| [3] | Rose, Peter S. and Hudgins Sylvia C. , "Bank Management & Financail Services", 6th edition, McGraw-Hill. |
| [4] | http://en.wikipedia.org |
| [5] | http://www.bangladesh-bank.org |
| [6] | http://www.ebl-bd.com |
| [7] | http://www.abbank.com.bd |
| [8] | http://www.bankasia-bd.com |
| [9] | http://www.bracbank.com |
| [10] | http://www.thecitybank.com.bd |
| [11] | http://www.dbbl.com.bd |
| [12] | http://www.dhakabankltd.com |
| [13] | http://www.hsbc.com.bd |
| [14] | http://www.prime-bank.com |
| [15] | http://www.standardchartered.com/bd |
| [16] | http://www.trustbank.com.bdP-248. |
APA Style
Md. Ariful Islam, Proshenjit Ghosh. (2014). A Comparative Analysis of Deposit Products in Banking Industry: An Opportunity for Eastern Bank Ltd.. Journal of Investment and Management, 3(1), 7-20. https://doi.org/10.11648/j.jim.20140301.12
ACS Style
Md. Ariful Islam; Proshenjit Ghosh. A Comparative Analysis of Deposit Products in Banking Industry: An Opportunity for Eastern Bank Ltd.. J. Invest. Manag. 2014, 3(1), 7-20. doi: 10.11648/j.jim.20140301.12
AMA Style
Md. Ariful Islam, Proshenjit Ghosh. A Comparative Analysis of Deposit Products in Banking Industry: An Opportunity for Eastern Bank Ltd.. J Invest Manag. 2014;3(1):7-20. doi: 10.11648/j.jim.20140301.12
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Download@article{10.11648/j.jim.20140301.12,
author = {Md. Ariful Islam and Proshenjit Ghosh},
title = {A Comparative Analysis of Deposit Products in Banking Industry: An Opportunity for Eastern Bank Ltd.},
journal = {Journal of Investment and Management},
volume = {3},
number = {1},
pages = {7-20},
doi = {10.11648/j.jim.20140301.12},
url = {https://doi.org/10.11648/j.jim.20140301.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20140301.12},
abstract = {Eastern Bank Limited (EBL) is a second generation commercial bank with urban banking focus. It is offering various deposit account products under consumer banking. There are ample opportunities to explore and expand the existing customer base. The end result would be an increase in revenues of the bank. This is an exploratory research where a comparative analysis of the deposit products in banking industry has been executed and opportunities for Eastern Bank Ltd. have been identified. Several analytical tools (Comparative Study, Strategic Group Mapping analysis, SWOT etc.) has been used to analyze the findings. The researcher collected data from secondary sources. For the purpose of comparison, two types of deposit products are taken into consideration, namely: Savings Account / Special Savings Accounts and Term Deposit Accounts. After analyzing the existing product offering, market exploration and growth, EBL should offer some of the term deposit products as well as savings products with its existing products. The costs associated with the products must be considered and EBL should offer the products with significant intervals which would give the operators and sales team ample scope and time to get used to the products. Amongst the options stated above, the products that can be offered are: EBL Prepaid Savings Account; EBL Senior Citizen Account; EBL Privileged Account; EBL Millionaire Scheme; EBL Children’s Education Savings Plan; EBL Holiday Plan/Wedding Plan; EBL Senior Citizen Deposit Scheme/Retirement Deposit Scheme; EBL Interest First Scheme; EBL Home Deposit Plan.},
year = {2014}
}
TY - JOUR T1 - A Comparative Analysis of Deposit Products in Banking Industry: An Opportunity for Eastern Bank Ltd. AU - Md. Ariful Islam AU - Proshenjit Ghosh Y1 - 2014/01/30 PY - 2014 N1 - https://doi.org/10.11648/j.jim.20140301.12 DO - 10.11648/j.jim.20140301.12 T2 - Journal of Investment and Management JF - Journal of Investment and Management JO - Journal of Investment and Management SP - 7 EP - 20 PB - Science Publishing Group SN - 2328-7721 UR - https://doi.org/10.11648/j.jim.20140301.12 AB - Eastern Bank Limited (EBL) is a second generation commercial bank with urban banking focus. It is offering various deposit account products under consumer banking. There are ample opportunities to explore and expand the existing customer base. The end result would be an increase in revenues of the bank. This is an exploratory research where a comparative analysis of the deposit products in banking industry has been executed and opportunities for Eastern Bank Ltd. have been identified. Several analytical tools (Comparative Study, Strategic Group Mapping analysis, SWOT etc.) has been used to analyze the findings. The researcher collected data from secondary sources. For the purpose of comparison, two types of deposit products are taken into consideration, namely: Savings Account / Special Savings Accounts and Term Deposit Accounts. After analyzing the existing product offering, market exploration and growth, EBL should offer some of the term deposit products as well as savings products with its existing products. The costs associated with the products must be considered and EBL should offer the products with significant intervals which would give the operators and sales team ample scope and time to get used to the products. Amongst the options stated above, the products that can be offered are: EBL Prepaid Savings Account; EBL Senior Citizen Account; EBL Privileged Account; EBL Millionaire Scheme; EBL Children’s Education Savings Plan; EBL Holiday Plan/Wedding Plan; EBL Senior Citizen Deposit Scheme/Retirement Deposit Scheme; EBL Interest First Scheme; EBL Home Deposit Plan. VL - 3 IS - 1 ER -
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