American Journal of Networks and Communications

Submit a Manuscript

Publishing with us to make your research visible to the widest possible audience.

Propose a Special Issue

Building a community of authors and readers to discuss the latest research and develop new ideas.

Research Article |

Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video

With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.

Short Video, City Image, Communication Path

APA Style

Zhang, X., Gu, Z. (2023). Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. American Journal of Networks and Communications, 12(1), 1-5. https://doi.org/10.11648/j.ajnc.20231201.11

ACS Style

Zhang, X.; Gu, Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am. J. Netw. Commun. 2023, 12(1), 1-5. doi: 10.11648/j.ajnc.20231201.11

AMA Style

Zhang X, Gu Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am J Netw Commun. 2023;12(1):1-5. doi: 10.11648/j.ajnc.20231201.11

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

1. Luo Nan. Narrative strategy of city propaganda film in user-produced short video mode--Taking the video series of "Challenge to make a set of city propaganda film" on Jittery platform as an example [J]. Western Radio and Television, 2022, 43 (21): 172-175.
2. Tong Xin. Mimetic Environment and Public Opinion--Re-reading Lippmann's Public Opinion [J]. Modern Audiovisual, 2018, (07): 77-80.
3. Chen Qi. The change of city image video communication [J]. Young Journalist, 2020 (32): 39-40.
4. Roland Barthes. Adventures in semiotics [M]. Beijing: Renmin University of China Press, 2008.
5. Yue Rongrong, Zhang Xin, Li Liting. A study on the construction of Hangzhou city image by Asian Games short videos--Taking the official Jitterbug account of the 19th Asian Games as an example [J]. Audiovisual, 2022 (09): 25-27. DOI: 10.19395/j.cnki.1674-246x.2022. 09. 047.
6. CNNIC: 51st Statistical Report on the Development Status of China's Internet [EB/OL]. http://www.199it.com/archives/1573087.html.2023-03-24.
7. Zeng Yuming, Guan Shaohua. The "Accelerated" Society: On Rosa's Theory of Social "Acceleration" [J]. Journal of Jiangsu University (Social Science Edition), 2020, 22 (06): 25-40.
8. Li Yuelin. Analysis of the dissemination phenomenon of tourism short videos on Jieyin platform from the perspective of use and satisfaction--Taking Fangqi Ki Ki as an example [J]. News Communication, 2022 (17): 47-49.
9. Li Jing. A study on the visual rhetoric of spatial text in shaping city image through short videos [J]. Haihe Media, 2022 (03): 56-62.
10. Fei Xiaotong. Native China [M]. Shanghai People's Publishing House: 201911. 214.
11. Peng Lan. Video-based survival: The mediatisation of daily life in the mobile era [J]. China Edit, 2020 (04): 34-40+53.
12. Sun Wei. Communication: Weaving Relationship Networks-An Analysis Based on Urban Research [J]. Journalism University, 2013 (03): 1-12.
13. HUA Yiran, LIU Yuxuan, ZHAN Peiyi. Recognising a city by its voice: A study on the construction of city image in dialect short videos from the perspective of CIS--Taking Sichuan and Chongqing dialect short videos in Jitterbit as an example [J]. New Media Research, 2022, 8 (02): 22-30.
14. Han Jun. City Image Communication: Media Role and Path [J]. Journal of Humanities, 2007, No. 166 (02): 192-193.